« Planet & Finance » program
The mission statement of our program is “Saving the planet from the classroom to the trading room.” We believe that making the CSR dimension salient can create value for individuals, institutions and society in general.
You can watch the presentation video below to know more about our proejct.
We propose to lead “Planet & Finance” workshops at your institution. The aim of these workshops is to increase employees’ awareness of CSR issues and to transform their views on this subject.
A workshop typically lasts about one day (it can be shortened to half a day) and brings together around fifteen people. The workshop is composed of two parts:
In the first part, each individual participates in a behavioral finance experiment: using the SimTrade simulation tool, each participant plays the role of a trader in a trading room. SimTrade is a serious game, which is both educational and fun, allowing participants to familiarize themselves with financial markets: orders, stock market prices, information flows, etc. In NutriFood simulation, the participant will have to react to events – buy or sell shares or do nothing – and in particular to a CSR-related event: a corporate donation announced by the company.
In the second part, we begin by debriefing the experiment of behavioral finance and present the first results of the experiment. This is the starting point of a discussion around CSR. Both structured and open, the discussion allows a number of CSR issues to be addressed. The themes and objectives of the second part can be defined in advance with the institution itself. Each workshop will be the subject of a report (result of the experiment and feed-back of the discussion).
The workshop requires that each participant to be equipped with a computer connected to the internet. The workshop can be conducted in French or English.
Contacts
Prof. François Longin
Finance Department – ESSEC Business School
E-mail: longin@essec.edu
Prof. Arian Zicari
Accounting Department – ESSEC Business School
E-mail: zicari@essec.edu