As young people enter the workforce and begin to earn their own income—often increasing over time—they also start to invest in financial markets. With this growing involvement, their influence within these markets naturally expands. In this context, an important question arises: how do younger generations engage with Corporate Social Responsibility (CSR) in the companies which they invest?

About the founders

François Longin – ESSEC Business School

François Longin is a professor of finance at ESSEC Business School. He pursues a career in the banking and financial by associating consulting, research and training. He advises financial institutions for their risk management and firms for their financial management. His research works published in international journals are mainly related to extreme events in finance and risk management for trading rooms and fund management firms.

For the Planet & Finance project, François Longin brings his expertise in finance, especially in behavioral finance with the SimTrade application, which allows to run experiments.

“From my experience as an academic and a practitioner, I believe that taking into account the CSR dimension can bring value. ”

   

Adrian Zicari – ESSEC Business School

Adrian Zicari is an Associate Professor of Accounting at ESSEC Business School. He explores the links between sustainability performance and value creation, bridging between research, pedagogy and consulting. His research has been published in international journals. He is the Academic Director of the Council on Business & Society (CoBS), an alliance of twelve business schools in five continents, related to sustainability and responsible leadership.

For the Planet & Finance project, Adrian Zicari brings his experience in sustainability with SimTrade application, which allows to run experiments.

“ From my frequent discussions with managers, both inside and outside of classrooms, it clearly appears that sustainability is not optional anymore.”